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WHO WE ARE

Leading the way for field force industries for more than 20+ years

Captivate is the pioneer promoter outsourcing company in Malaysia, set up since Year 2000. The company was founded to meet the demands from FMCG companies for part-time promoter services in the modern trade retail outlets. We served many large FMCG multinationals across the nation providing promoters for in-store demonstrations and events.

 

In 2013, Captivate went through a management buy-out exercise and with the new owners and management team, we had repositioned and evolved into an end-to-end field force specialist providing business partnering solutions to our customers. Our services cover all aspects of field force management including warehouse and logistics for POSM, market return, premiums and testers.

 

Our philosophy is to business partner our clients to provide the most optimum route to market solutions achieving operations excellence. Our capability includes in-depth sales, merchandising in field force management and training & development system.

COMPANY TIMELINE

Our Company History

Company Incorporated

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Management Buy-Out (MBO)

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In-House Field Force Management SYSTEM

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Pioneered SALES Field Force Project

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Permanent Full Time Model Only

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Entry into Cosmetics Industry

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JV with OMG Group

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Exclusive partnership with Tesco

JV with OMG Group

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MEDIA & COMMUNICATION

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ACTIVATION & MERCHANDISING

FINANCIAL SERVICES

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DATA ANALYTICS

LOYALTY & MEMBERSHIP MARKETING

ONLINE

IMPORT BRANDS & PRIVATE LABEL

OMG Global Presence

Captivate Presence in Malaysia